Copywriting (Persuasive Marketing Writing)

Creative, Media & Services · Beginner to Intermediate · Self-paced

Learn to write words that sell — headlines, web and social copy, email and ads — and turn it into a freelance income stream, a strong online-work opportunity for South Africans.

What you'll learn

• Understand what copywriting is and where it is used
• Write persuasive copy for different channels
• Craft attention-grabbing headlines and calls to action
• Edit copy to be clear, concise and error-free
• Start a freelance copywriting side income

Course modules

• Module 1: Introduction to Copywriting
• Module 2: Understanding Your Audience
• Module 3: Headlines & Hooks
• Module 4: Writing Persuasive Copy
• Module 5: Copy for Different Channels
• Module 6: SEO & Digital Copywriting
• Module 7: Brand Voice & Storytelling
• Module 8: Calls to Action & Conversion
• Module 9: Editing & Proofreading
• Module 10: Freelance Copywriting as a Career
• Module 11: Core Concepts in Depth
• Module 12: Common Mistakes & How to Avoid Them
• Module 13: Tools, Resources & Templates
• Module 14: Standards, Quality & Best Practice
• Module 15: Health, Safety & Ethics
• Module 16: Case Study: A South African Example
• Module 17: Communication & Working with Others
• Module 18: Staying Current & Continuing to Learn
• Module 19: Capstone Project
• Module 20: Review, Assessment & Next Steps

Unlock this course for R19 on any phone. A certificate is optional (from R39).