Marketing & Sales

Business, Finance & Management · Beginner · 30 hours

Win and keep customers — marketing strategy, the marketing mix, the sales process and relationship selling, adapted for South African markets.

What you'll learn

• Explain marketing strategy and the 4 Ps
• Understand customer behaviour and segmentation
• Build a marketing plan
• Apply the sales process effectively
• Build lasting customer relationships

Course modules

• Module 1: What Is Marketing?
• Module 2: Understanding Customers
• Module 3: The Marketing Mix (4 Ps)
• Module 4: Branding & Positioning
• Module 5: Digital & Traditional Channels
• Module 6: Building a Marketing Plan
• Module 7: The Sales Process
• Module 8: Selling Skills
• Module 9: Customer Relationships
• Module 10: Ethics & Measurement
• Module 11: Core Concepts in Depth
• Module 12: Common Mistakes & How to Avoid Them
• Module 13: Tools, Resources & Templates
• Module 14: Standards, Quality & Best Practice
• Module 15: Health, Safety & Ethics
• Module 16: Case Study: A South African Example
• Module 17: Communication & Working with Others
• Module 18: Staying Current & Continuing to Learn
• Module 19: Capstone Project
• Module 20: Review, Assessment & Next Steps

Unlock this course for R19 on any phone. A certificate is optional (from R39).