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Tourism Marketing & Management
Travel, Tourism, Culture & Survival · Intermediate · 40 hours
Promoting and running tourism: understanding tourists, destination branding, digital marketing, tourism products and pricing, the customer experience and marketing strategy.
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What you'll learn Understand tourism marketing Understand tourists and segmentation Understand destination branding and digital marketing Manage tourism products and experience Apply marketing strategy in a real-world context Course modules Module 1: Introduction to Tourism Marketing Module 2: Understanding Tourists Module 3: Destination Branding Module 4: Digital Marketing Module 5: Promotion & Advertising Module 6: Tourism Products & Pricing Module 7: Managing Tourism Businesses Module 8: Customer Experience Module 9: Marketing Strategy Module 10: Tourism Marketing in SA Module 11: Core Concepts in Depth Module 12: Common Mistakes & How to Avoid Them Module 13: Tools, Resources & Templates Module 14: Standards, Quality & Best Practice Module 15: Health, Safety & Ethics Module 16: Case Study: A South African Example Module 17: Communication & Working with Others Module 18: Staying Current & Continuing to Learn Module 19: Capstone Project Module 20: Review, Assessment & Next Steps Unlock this course for R19 on any phone. A certificate is optional (from R39).
Bluezone Institute — low-cost e-learning for South Africa. Courses unlock for R19; certificates are optional and separate. Certificates are not accredited or NQF/SAQA-registered.