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Digital Marketing & E-Commerce Fundamentals
Office, Digital & Business Skills · Beginner · 120 hours
Build, grow and measure a digital marketing strategy — SEO, social media, email, online advertising and e-commerce, contextualised for the South African digital economy.
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What you'll learn Build a digital marketing strategy from scratch Attract customers with SEO and content Run social, email and paid ad campaigns Measure performance with analytics Set up and grow an online store Course modules Module 1: Foundations of Digital Marketing Module 2: Attracting Customers with SEO Module 3: Social Media Marketing Module 4: Email Marketing Module 5: Paid Advertising with Google Ads Module 6: Measuring & Analytics Module 7: E-Commerce Fundamentals Module 8: Building Customer Loyalty Module 9: Content & Brand Module 10: Portfolio & Careers Module 11: Core Concepts in Depth Module 12: Common Mistakes & How to Avoid Them Module 13: Tools, Resources & Templates Module 14: Standards, Quality & Best Practice Module 15: Health, Safety & Ethics Module 16: Case Study: A South African Example Module 17: Communication & Working with Others Module 18: Staying Current & Continuing to Learn Module 19: Capstone Project Module 20: Review, Assessment & Next Steps Unlock this course for R19 on any phone. A certificate is optional (from R39).
Bluezone Institute — low-cost e-learning for South Africa. Courses unlock for R19; certificates are optional and separate. Certificates are not accredited or NQF/SAQA-registered.